Estate Update
Stephanie Wycoff | Estate Director
As you may know, 2020 marked our 125th Anniversary of Seghesio Family Vineyards. In anticipation of this milestone, we considered how best to celebrate the stories, the people, and the history of Seghesio. We felt that the best way to honor the past was to ensure our future, and we began to think about how we could breathe fresh life into every element that would carry us forward into the next chapter – the next 125 years.
Through the generations has always come evolution. We would not be where we are today without looking forward and seizing opportunities. One of the most obvious and exciting ways we sought to commemorate this milestone was to freshen up our look – at the winery and on the outside of every bottle of wine. As guests are welcomed back into tasting room this season, you’ll notice a fresh aesthetic and new seating areas, a nod to an Italian bistro setting… and in your May Release, you’ll find slightly refreshed label designs for our Signature Zins (2019 Rockpile) and Single Vineyard Zins (2019 Saini). Nothing dramatically different of course, as were thoughtful about maintaining the core elements that always make a bottle of Seghesio Zinfandel so recognizable while making them look even sharper (a.k.a. more legible and more cohesive when all our Zins are placed next to one another on your table). Our Single Vineyard Zinfandel labels are inspired by the classic labels of great Barolos that hail, like our founders, from the Piedmont region of Italy – the front label captures the essence of what makes each of these vineyards unique and compelling.
Another place we’ve made some updates is to our website, Seghesio.com. If you haven’t visited or explored it yet, we encourage you to do so. We have new videos, recipes, stories, photography, and plenty more to enjoy! And to keep things easy for you, your member login experience has remined unchanged, but of course, our fantastic wine club team is always here to assist you personally.
There will be more to share as we continue into 2021, and we sincerely hope our loyal fans, friends and extended family are as excited as we are to experience the new energy behind Seghesio Family Vineyards in 2021. As we did this work, we kept coming back to the idea of family and what that means to us today. The answer we found was that, for our Seghesio team, family is more than the one you’re born into, it’s also the one you choose.
Thank you for choosing us! We love hearing from our extended Seghesio family so we hope you will share your thoughts and impressions of these new labels and your tasting room experience with our team.